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Canadian Community of Corporate Educators

Advertiser’s Secrets to Compelling Learning Videos

One of the benefits of CCCE membership is that anyone from your company can attend meetings. Please invite your colleagues.

To accommodate people with allergies to perfume the CCCE asks that attendees arrive scent-free for monthly meetings. 

With short attention spans and the need to “break through the clutter,” how can your learning videos leave your audience remembering your message? Try looking to a field that does this well: advertising. If commercials can get people to purchase items they don’t need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated)?

In this hands-on session you will learn what makes some ads so compelling they persuade you to buy. This session will explore the strategic framework to use when creating a learning video strategy as well as the design considerations.

  • Describe the strategic framework for designing and evaluating effective video for learning.
  • Explain the video “hooks” to make the content in your learning video memorable.
  • Apply the four characteristics of effectively using visuals to design or evaluate videos.

Speaker BiographyDanielle Wallace 2016 (1)

Danielle Wallace, CTDP, creates truly innovative learning that sticks. She is an Instructional Designer with Beyond the Sky providing engaging custom learning solutions for global and local clients. She brings her marketing expertise from Procter & Gamble, PepsiCo, and various executive-level roles into Learning & Development to ensure learners acquire new skills.

She’s recognized for being agile and creative to exceed expectations. Her thought leadership and quarterly best practices via infographics can be found at @wallacedanielle or

Location details here.

Parking details:

The two office towers at 50 and 90 Burnhamthorpe Road share a common underground visitor parking lot that is NOT accessible via Burnhamthorpe Road.  Enter the visitor parking under 90 Burnhamthorpe Road from behind the building via Enfield Place. Take the 50 Burnhamthorpe Road elevator to the 6th floor.

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Date(s) - 17/05/2017
8:45 am - 11:00 am


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