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Canadian Community of Corporate Educators
19Oct/160

Executive-Ready Presentations: Marketing Training to the C-Suite

One of the benefits of CCCE membership is that anyone from your company can attend meetings. Please invite your colleagues.

To accommodate people with allergies to perfume the CCCE asks that attendees arrive scent-free for monthly meetings. 

Being good at what you do is not enough anymore. You must also be good at sharing what you do and selling your ideas in person – especially to senior leaders and decision makers. Whether you are an internal learning professional or an external consultant, you need above-average presentation skills when marketing your training programs to executive audiences.

How important is being able to sell your services face-to-face? Probably pretty important. How often do you present your updates, proposals, business cases, and recommendations to executive decision makers? To connect with these audiences, you must speak decisively about strategic issues, clearly define benefits and demonstrate confidence in your recommendations. When challenged by your audience, you need to be able to think on your feet, answer questions and handle push-back effectively.

If presenting to senior audiences is critical to your success, this session will help. In this practical workshop, you will learn how to:

  • Assess your own presentation skills and pinpoint areas for improvement
  • Identify the expectations of C-Suite audiences
  • Plan your message strategically to meet audience expectations
  • Capture your audience’s attention and establish your credibility up front
  • Manage difficult questions and push-back

Speaker – Jody Bruner, Wavelength Communication Skills Training

Jody Bruner is Wavelength’s President. She brings 20 years’ experience in the training industry along with her passion for training, Bruner-DMP_0765 (1)communication and innovation to lead the Wavelength team.

After working for three years as a writing instructor at York University’s Centre for Academic Writing in the early ‘90s, Jody recognized the need for better writing skills in the corporate world. To meet this need, she founded Bruner Business Communication in 1996 and acquired IWCC Training in Communication in 2014. In 2016, she amalgamated these two businesses to create Wavelength: a team committed to helping their clients write, speak and present clearly and confidently.

 

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Date/Time
Date(s) - 19/10/2016
8:45 am

Location
KPMG

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